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DupAir iPhone app
Nasal polyp symptom tracker

What I worked on

  • Branding
  • Product Design
  • User Experience

Key takeaways

  1. Defining a Digital Companion: Problem & Opportunity
  2. Personalizing Patient Pathways: Product Strategy
  3. Connecting Care Phases: Navigation / User Flow
  4. Designing for Motivation: Hi-Fi Prototypes

01.

Defining a Digital Companion:
Problem & Opportunity

Brief

Create a digital version of the paper-based Inhale symptom tracker.

Solution

Patients with chronic nasal polyps cycle through steroids, sprays, or potential surgery with fleeting relief. Paper symptom logs seldom survive past the first visit and never integrate into ongoing care.

By digitizing the tracker, we could:

  • Empower patients to monitor symptoms, quality of life, and treatment adherence in seconds.
  • Enable advocacy for Inhale, an alternative to steroids or surgery, through sharable, structured data.
  • Sustain engagement post‑Rx with personalized content, reminders, and progress visualizations. 

02.

Defining a Digital Companion:
Problem & Opportunity

Objective

Deliver a personalized, data‑driven tool for tracking nasal‑polyp symptoms and surfacing next‑best actions.

Target Audience

Adults diagnosed with nasal polyps, evaluating or prescribed Inhale.

Differentiator

AI/voice logging, smell‑test gamification, and HCP‑ready exports.

Business Goal

Drive appropriate NBRx, strengthen adherence, and harvest anonymized real‑world evidence.

03.

Connecting Care Phases:
User Flow

04.

Designing for Motivation:

Experience Pillars

Clarity

Empower eligible patients to confidently discuss Inhale with their healthcare provider by providing educational resources.

Control

Provide post-Rx patients with resources to start their wellness journey, taking into account the entire experience, in addition to Rx and HCP visits.

Hope

Provide additional educational and motivational content to support and encourage patients prescribed medication, as they continue on their path toward wellness.

High‑Fidelity Prototypes

Onboarding

To enhance patients' sense of being understood and to mitigate their isolation, start by segmenting them according to their stage in the patient journey, and then tailor their home screen accordingly.

Additionally, incorporating personalized educational and motivational content can further support their wellness journey.

Symptom Tracker

Providing patients with easy AI/voice-powered symptom tracking along with helpful content can assist them on their wellness journey. Keeping track of their symptoms and monitoring their progress empowers patients to take charge of their condition and gain valuable insights into their treatment.

Additionally, built-in appointment reminders help patients stay focused on symptom charting. With voice-powered tools gaining popularity, offering this option for symptom charting provides patients with greater flexibility.

Progressive Smell Test

Offering a self-assessment or diagnostic tool can assist patients in comprehending their symptoms and enable them to communicate more effectively with their healthcare provider during the treatment process.

By providing patients with a tool to track symptoms related to a particular affected sense, a more comprehensive understanding of their condition and progress can be obtained.

Quality of Life Support

By sharing real stories from individuals who have experienced nasal polyps, Inhale can help patients feel more connected and reduce their feelings of isolation.

Inhale can also provide patients with easy recipes based on the science of taste perception to help them manage their symptoms and bring enjoyment back to mealtime.

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Open for new opportunities and collaboration! Whether it's a professional collaboration or just a friendly chat, I'm all ears.