What I worked on

Overview

Key takeaways

01.

Defining a vision for the product

Bring DesignGost
into life

My first responsibility was to create a cohesive and inclusive vision and strategy. I spent several months conducting research, brainstorming, and tackling challenges to shape this vision.

02.

Identifying opportunities

Examined audiences

Young creatives face difficulty in connecting with top-tier creatives to showcase their work and receive insightful feedback.

03.

Data-driven decision-making

Analyzing the data

To understand our users' emotions, thoughts, and behaviors to develop user-centered features, we employed UX methods including semi-structured video interviews and open-ended questions for qualitative user research.

04.

Building web and mobile experience

From idea to execution

Once we had identified effective solutions to the challenges, I created a new, detailed vision for the user journey. By developing thorough prototypes, I ensured the entire team was aligned on a plan that delivered a streamlined and accessible experience.

Outcomes

Streamlined mentor discovery

Based on user research, I simplified the mentor search process by focusing on intuitive navigation. This makes it easier for users to browse and connect with mentors, providing a smoother and more accessible experience.

Robust feedback tool

Built an interactive feedback tool for easy collaboration between designers and mentors. It enables fast, visual feedback directly in the browser through a point-and-click annotation tool or messages, making it simple to refine ideas.

Message tool

05.

A unifying design system

Consistency at scale

Addressing the need for consistency across different touchpoints, I built a dynamic design system. By treating the system as an evolving product, we ensure brand alignment while continuously refining and improving the user experience.

Foundations and Component Properties

Our approach to building the foundations of the design system involved meticulous attention to details. We carefully crafted the typography scale, informing the sizing system for line-heights, font sizes, grid and spacing, and interactive states. This ensured consistent compatibility across all components.

Additionally, our color system was designed with easy theming in mind, while maintaining strict adherence to WCAG standards for accessibility throughout the process.

06.

Branding and animations

Playful brand design

DesignGost’s playful and approachable personality sets it apart in the mentoring space. I ensured the brand retained this spirit by emphasizing easy access to mentorship. We carefully selected imagery and visual details add an element of delight and engagement.