Explore Tastes and Places of the World

What I worked on

Branding
UX Research
User Experience
Visual Design
Demo Website

Overview

Ibexa DXP(Formerly eZ) is a transformative Digital Experience Platform that equips companies with the AI tools to deliver world-class online experiences and drive e-commerce growth.

For this project, I designed a full-capacity demo e-commerce website tailored for ibexa.co users. The demo site showcases how quickly and effectively Ibexa can be set up to demonstrate product capabilities to potential clients.

The Challenge

Demo sites often fall short of communicating the true power and scalability of a DXP. They need to be quick to launch, visually compelling, and flexible enough to reflect different use cases.

My goal was to create a demo experience that was both efficient for internal teams and persuasive for prospective clients.

01.

Branding

From idea to execution

The goal was to design a demo site that feels engaging, professional, and adaptable. The interface highlights Ibexa’s flexibility while giving sales teams a fast, scalable way to showcase e-commerce features.

The color palette expresses:

Youthful energy with orange
Security and trust with blue

This balance gives the brand identity an energetic yet professional look, without appearing over-the-top. The result is a logo system that feels playful, global, and adaptable to different contexts, helping the demo site stand out while staying aligned with Ibexa’s modern digital experience.

Visual Concept:
Planet + Food Tray = Tasteful Planet logo

02.

Demo Website

For the logo design, I combined the concepts of a planet and a food tray to create a mark that communicates the theme “Explore Tastes and Places of the World.”

Modular system: Reusable components (hero banners, product cards, content blocks) for faster demo setup.
Clear layouts: Strong visual hierarchy with bold imagery and whitespace for easy navigation.
Responsive design: Smooth adaptation across desktop, tablet, and mobile.
Subtle interactions: Clean hover and state effects keep the interface polished.
Global theme: Multicultural visuals tie into the “Explore Tastes and Places of the World” identity.
Scalable structure: Content blocks can be repurposed for different demo scenarios and clients.