Combining behavioral, qualitative UX research methods and creativity to improve the user experience. Throughout the project, UX design methodologies such as journey mapping, personas, audits, interviews, storyboards, user flows, usability testing, and information architecture are effectively orchestrated to provide a holistic approach to design. I combine all of these approaches to ensure that our solutions not only meet, but exceed, customer expectations, allowing for smooth and intuitive interaction.

I am passionate about laying solid foundations for UX. I enjoy building robust design systems, making use of a component library, comprehensive documentation, and accessibility standards. This way, clarity and consistency become principles that benefit the users and the design teams as well as the dev hand-off process becomes streamlined.