I craft sexy, intuitive product interfaces and user experiences that reflect the brand's unique identity.
As a product designer with an award-winning creative director background, I blend aesthetics and functionality to create intuitive and engaging digital products. With over 15 years of experience, I’ve worked on a wide spectrum of projects: from digital products and an AI chatbot for Pfizer, to icon sets for Adobe, and enterprise design systems for, Amgen, Johnson & Johnson, and Novartis.
Currently, I’m an Associate Creative Director (UI/UX) at Digitas Health, and formerly served as Lead Product Designer at Havas CX.
Design Systems
Design system is the tool of cohesive digital platforms experiences. I use Figma tokens to create scalable enterprise-level design systems that unify design and development, establishing a single source of truth.
I build modular, reusable components that adhere to the system’s design tokens and principles. Each component is carefully documented, accessible, and ready for seamless integration into development workflows.
A strong governance model, clear versioning, and well-maintained documentation keep the system adaptable as products evolve.
Accessibility and inclusivity are embedded from the start, ensuring that every user can engage confidently with the product.
I believe a design system is a living framework that empowers teams to innovate, stay consistent, and deliver exceptional user experiences.
Product Design
Product design is about crafting experiences that resonate. I believe every great product begins with a solid foundation of design principles.
Grids and layout give structure and predictability, while Gestalt Principles help users intuitively navigate interfaces. Visual Hierarchy, Balance, and Contrast guide users’ attention. Consistency across design elements fosters trust and familiarity. Negative Space provides breathing room that invites users to explore without feeling overwhelmed.
Accessibility is a core value, ensuring that every design can be used and appreciated by all.
Simplicity ties everything together, removing clutter and focusing attention where it matters most. Less is more!
Ultimately, design is about creating experiences that feel authentic and memorable.
Building Together
Building exceptional products is about collaboration, not just pixels. I believe in the synergy that happens when creativity meets strategy and design blends seamlessly with development.
I work closely with teams to bridge the gap between vision and execution, ensuring that design decisions align with business goals and user needs. While I bring design and technical expertise to every project, my priority is to foster meaningful connections—between users and products, and between teams working toward a shared vision.
Quality design isn’t just about beautiful interfaces; it’s about crafting experiences that resonate, engage, and endure. Together, we build products that stand out and make an impact.
Movies:
3 of my favorite movie directors:
- Tim Burton
- Wes Anderson
- Steven Spielberg
Cinema is my way of exploring new ideas and going on adventures that I can't experience in real life. I'm always curious about the world, and movies, documentaries, and TV shows give me a chance to see different cultures and ways of life.
Choosing favorite movies is no easy, but for now:
Cooking:
3 of my favorite movie directors:
- Mediterranean
- Mexican
- Middle East
Of course, food is another source of inspiration for me, which is always full of energy. And since I moved to New York, I've been trying Asian and Mexican cuisines. But if I had to pick one favorite cuisine, it would be Mediterranean cuisine for sure.
Open for new opportunities and collaboration! Whether it’s a professional collaboration or just a friendly chat, I’m all ears.