Ibexa - DXP Platform
Responsive Website

The new generation Digital Experience Platform

Time for Businesses to get Digital

Ibexa helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences

Challenges
eZ Systems announced company name change to ibexa. The new name reflects repositioning of the company as a leading B2B Digital Experience Platform vendor. Ibexa wanted to create a consistent identity for the new website with the corresponding the renewed logo and brand identity. It was essential to establish a design system and create a responsive design that help Ibexa marketing team scale up with ease.
 
Project Scope

UX Design

Research was the most important part that led me to the right direction while working on UX design. This was the fundamental part that we needed to take care of. I started with accumulating all the data from research and started planning prototypes.

 
UI Design
 
The goal was to create a modern, flat, colorful, and a dynamic design style that would allow us to elevate the Ibexa brand, and deliver the messages in a more user friendly environment.
 
Visual Design
 
we decided to have a flat, modern and colorful style that allows Ibexa to easily convey complex messages in multiple scenes and directions.
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User Experience

Site Map

A site map or a visual diagram usually composes of a list of web pages. In this particular case I made it more real by using some thumbnails.

User Experience

Wireframe

After playing with various structures and styles to find out the best viable solution, we established clear goals with the marketing and product team during the exploration phases. We tried different approaches to solve complex challenges in the wireframing process.

Typography & Colors

Design System

Based on the created wireframes, I’ve built a color scheme and a general design system that helps Ibexa marketing team scale up with ease. I created components, modules, and items to provide complete control to create new pages and landing pages using the pre-existing design system in place.
Components

Design System

Solution

After created all the components, I jumped into the final UI design phase. I followed all the wireframes and applied the components from the design system.

The goal was to create a modern, flat, and a dynamic design style that would allow us to elevate the Ibexa brand, and deliver the messages in a more user friendly environment.

Various Banners

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