Ibexa - DXP Platform

The new generation Digital Experience Platform

Time for businesses to get digital

Ibexa helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences

Challenges

eZ Systems announced company name change to ibexa. The new name reflects the repositioning of the company as a leading B2B Digital Experience Platform vendor. Ibexa wanted to create a consistent identity for the new website with the corresponding renewed logo and brand identity. It was essential to establish a design system and create a responsive design that helped Ibexa marketing team scale up with ease.

Project Scope

UX Design

Research was the most important part that led me in the right direction while working on UX design. This was the fundamental part that we needed to take care of. I started with accumulating all the data from research and started planning prototypes.

UI Design

The goal was to create a modern, flat, colorful, and dynamic design style that would allow us to elevate the Ibexa brand, and deliver the messages in a more user-friendly environment.

Visual Design

we decided to have a flat, modern, and colorful style that allows Ibexa to easily convey complex messages in multiple scenes and directions.

Wireframes

After playing with various structures and styles to find the best viable solution, we established clear goals with the marketing and product team during the exploration phases. We tried different approaches to solve complex challenges in the wireframing process.

Design System

Based on the created wireframes, I’ve built a color scheme and a general design system that helps Ibexa marketing team scale up with ease. I created components, modules, and items to provide complete control to create new pages and landing pages using the pre-existing design system in place.

Component samples

Solution

After creating all the components, I jumped into the final UI design phase. I followed all the wireframes and applied the components from the design system.

The goal was to create a modern, flat, and dynamic design style that would allow us to elevate the Ibexa brand, and deliver the messages in a more user-friendly environment.

Open for new opportunities and collaboration! Whether it’s a professional collaboration or just a friendly chat, I’m all ears.