Ibexa - DXP Platform
The new generation Digital Experience Platform
Time for businesses to get digital
Ibexa helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences
Challenges
eZ Systems announced a company name change to ibexa. The new name reflects the repositioning of the company as a leading B2B Digital Experience Platform vendor. Ibexa wanted to create a consistent identity for the new website with the corresponding renewed logo and brand identity. It was essential to establish a design system and create a responsive design that helped Ibexa marketing team scale up with ease.
Project Scope
UX Design
Research was the most important part that led me in the right direction while working on UX design. This was the fundamental part that we needed to take care of. I started with accumulating all the data from research and started planning prototypes.
Visual Design
Wireframes
After playing with various structures and styles to find the best viable solution, we established clear goals with the marketing and product team during the exploration phases. We tried different approaches to solve complex challenges in the wireframing process.
Design System
Component samples
Solution
After creating all the components, I jumped into the final UI design phase. I followed all the wireframes and applied the components from the design system.
The goal was to create a modern, flat, and dynamic design style that would allow us to elevate the Ibexa brand, and deliver the messages in a more user-friendly environment.
Open for new opportunities and collaboration! Whether it’s a professional collaboration or just a friendly chat, I’m all ears.
