eZ Systems
Build remarkable websites and apps
Where Content
Means Business
What is eZ Systems?
The B2B Digital Experience Platform for transforming how businesses do business with each other.
eZ Systems provides a single, unified platform to create and optimize the digital channels (known and unknown). Web shops, mobile apps, dealer portals, integration with market places, self-service… you name it. It can be build atop eZ Platform.
As a Visual Designer and UI/UX Designer, I worked closely with Chief Product and Global Marketing Director, the US and Regional Marketing Managers, Product Design and Marketing teams. Managed 3rd parties to ensure effective execution.
Responsible for
– Rebranding of eZ Systems
– UI/UX design, visual design, illustration, typography, conceptualization, and creative project management
– Content creation with the product and marketing team
– Work with the product, marketing, and engineering team on design and user experience across the web, mobile applications, and email projects
– Collaterals for both digital and print including videos/animations, display ads, website designs, social media graphics, brochures, eBooks, Keynote presentations, and much much more…
As a result, while working with eZ, I became one of the Grand Prize Jurors on Adobe Creative Jam UX Design Award, besides, some of my illustrations listed in the books called Drawn Book – Leaders in Contemporary Illustration and Bézier Book – The Best Vector Artist WorldWide.
"Hakan’s combination of creativity and professionalism was exactly what eZ needed. Our team of professionals had strong opinions on the project. Hakan was able to take on board their ideas and steer us towards an outcome that we are proud of."
Logo Redesign
Redesigning of eZ Systems’ logo was my first project when I joined the team. They wanted me to modernize the logo by having new typography and a new orange color. My goal in leading eZ’s logo refresh was to maintain recognizability and effectiveness of the visual brand.
After nailing down the new logo, I worked closely with the Marketing and Product Team to develop a style guide that would be implemented across eZ Systems’ websites and product.
Company Mascot
The Board of Directors also wanted to create a mascot that portrays the spirit of the company.
eZ is a Norway based tech company. The Lyngen Alps (Norwegian: Lyngsalpene) are a mountain range in northeastern Troms og Finnmark county in Norway as well as eZ has a history of naming major releases by mountains so it’s quite fitting their mascot is an ibex.
Ibex, is a species of wild goat that lives in the mountains of the European Alps. Ibex is known for strength and agility like their CMS product, eZ Platform. Check out the blog post about Pulley the mascot here.
Thanks to Mark Lester Jarmin for helping me on character design.
Exploration of the final mascot
The final ones
Marketing Colleterals
As a visual designer at eZ Systems, I was responsible to deliver collaterals for both digital and print including display ads, social media graphics, brochures, eBooks, promotion materials, roll ups, wall illustrations, Keynote presentations and much more.
Editorial Illustrations & Animations
Over 300 icons, illustrations, and diagrams I have produced for multipurpose use to help eZ’s customers understand what actually eZ Systems does and what they can do using eZ Publish and eZ Platform.
Diagrams and graphics for eZ Platform
Product Explainer
Animations
Website Design
eZ.no has completely redesigned. The goal was to create a clean and less complicated interface. With lot’s of white space, the new accent colors, and illustrations we created an optimal user experience.
The unique design that Hakan created is both attractive and highly adaptable. I appreciate Hakan’s attention to detail, and I am equally pleased with how creatively he completed the web project. Thank you for doing such a great job designing eZ's marketing website.