Contributions:

• Oversaw the development and maintenance of enterprise-level design systems, ensuring consistency and scalability across multiple brands and platforms.
• Established aesthetics, scalability, efficiency, and consistency aligned with brand guidelines by employing design principles, including balance, contrast, proportion/scale, and unity/harmony.
• Actively participated in cross-functional team collaboration, including executive leadership, stakeholders, product designers, UX researchers, content designers, engineers, and product managers, to iterate and deliver design artifacts and solutions.
• Mentored designers and the product team, providing constructive feedback and fostering professional growth while upholding high-quality standards.
• Conceptualized and designed experiences by simplifying complex actions through user-centered UX methods, including interaction design, accessibility standards, information architecture, user journeys, user interviews, audits, and wireframes.
• Led end-to-end design projects, from ideation to prototyping and iterative testing, ensuring impactful solutions.
• Utilized visual storytelling, pixel-perfect practices, and fundamental design knowledge to create visually appealing and user-friendly solutions.
• Communicated design concepts to stakeholders using various mediums, from sketches to high-fidelity prototypes.
• Conducted reviews and audits to gain insights into user needs, behaviors, and pain points. Used qualitative and quantitative data to inform design decisions and validate design hypotheses.

Results:

• Led junior product and UX designers, nurturing their growth while completing multiple projects.
• Successfully delivered complex enterprise-level design systems for Novartis and Amgen and various projects, including internal branding, two design systems, an AI chatbot, a video content portal, two agency websites, three iPhone apps, and client websites.

Mar 2020 – Present | Brooklyn, NY

I’m responsible for strategy and decision-making regarding product design/direction as well as the creation of world-class user experiences. Creating, collaborating, and iterating prototypes, design systems, and visuals. Empowering developers to build design systems more easily.

Lead a team including one front-end developer, one full-stack back-end developer, and one junior UX/UI designer.

April 2015 – September 2020 | Brooklyn, NY

Contributions:

• Developed storyboards, conducted UX audits, and crafted prototypes, wireframes, layouts, and design systems.
• Applied design principles including balance, unity/harmony, contrast, grid systems, repetition/rhythm, color theory, typography, and iconography to create visually appealing and functional designs.
• Collaborated closely with stakeholders and cross-functional teams to ensure alignment with product strategies.
• Managed relationships with key stakeholders and third-party vendors, facilitating successful project execution.
• Provided insights into product development and marketing strategies, enhancing the effectiveness of design initiatives.
• Demonstrated leadership in driving product and marketing vision and fostering collaboration across teams.
• Led end-to-end design projects, from ideation to iterative testing, ensuring the delivery of impactful solutions.

Results:

• Recognized as a grand prize jury member for the Adobe Creative Jam UI/UX Design Awards, showcasing expertise in the field.
• Featured illustrations in prestigious publications, elevating the visibility of Ibexa DXP Platform and highlighting creative contributions.
• Delivered projects from websites, landing pages, and apps to printed collaterals, and illustrations.

2011 – 2014 | Brooklyn, NY

Adobe, NCDD, Kino Consulting, and theduilawyer.com

May 2008 – November 2010 | Istanbul,Turkey

Hired for new business pitches as an in-house Freelance Art Director. Conception, implementation, production, and present to clients. I managed external partners to ensure effective and proper execution.

April 2005 – February 2008 | Istanbul,Turkey

Was responsible for art direction, conception, implementation, and production of print, classic TV commercials, and interactive projects for clients in the food, retail, beauty, and non-profit industries, such as Carrefour, P&G, and Unicef. To ensure effective and proper execution, I managed 360-degree campaigns, interactive projects, and external partners. I led three junior designers and one copywriter.

October 2004 – April 2005 | Istanbul,Turkey

As an Art Director, I worked for Nokia and a Turkish media giant called Turk Media, which has a lot of magazines, newspapers, and TV channels. I was responsible for art direction, conception, implementation, and production of print and TV commercials. I managed 360-degree campaigns and external partners to ensure effective and proper execution. I directed two junior designers.

April 2002 –September 2004 | Istanbul,Turkey

Conception, implementation, production, client presentations, ensuring accounts run smoothly from the creative side, and supervised junior creatives for Frito Lay, Pfizer, Coca-Cola, Axess, Mercedes, and Forbes. In addition, I worked on new business pitches and managed external partners to ensure proper execution.